Mission


"Transforming fitness with an innovative, all-in-one cycle designed to strengthen your core, boost cardio, and enhance total-body wellness."

The Crunch Cycle Story: Innovation Born from Necessity


The Crunch Cycle was born out of a relentless pursuit of the perfect workout—one that builds a strong, healthy body with a rock-solid core at its foundation.

Fitness enthusiast and inventor James Berry struggled with the same frustrations many face: finding an efficient way to strengthen the core, improve cardio, and build leg power—all without spending endless hours in the gym. Traditional workouts often required separate exercises to target these areas, making fitness routines time-consuming and inconsistent.

Then, one night, inspiration struck. A vision of a comprehensive, all-in-one fitness solution took shape—something that could seamlessly combine core engagement, cardiovascular endurance, and lower-body strength in a way no machine had before.

That vision became the Crunch Cycle—a revolutionary 3-in-1 fitness machine designed to deliver a powerful, efficient workout from the comfort of home. Whether you're looking to sculpt your abs, boost your endurance, or tone your legs, the Crunch Cycle is built to help you achieve maximum results in minimal time.

This is more than just a machine—it's a game-changer for anyone serious about building a stronger, healthier body without compromise.

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Our Core


Three Pillars

Business Value


"To inspire healthier lifestyles by creating accessible, innovative fitness solutions that seamlessly integrate strength, cardio, and core training."

Proposition


"Simplify fitness by combining core, cardio, and leg workouts into one compact machine, making it easy to stay fit at home without the hassle of multiple devices."

Community


“We are committed to the community. It's our duty to support the community, giving back through initiatives that promote well-being, strength, and positive change for all."

Leadership

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James Berry

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Founder and CEO


Visionary and Inventor

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Tanya P.

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Legal Advisor


(Contractor)

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Delbert M.

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Manufacturing


Engineering & Supply Chain