Mission


"Transforming fitness with an innovative, all-in-one cycle designed to strengthen your core, boost cardio, and enhance total-body wellness."

OUR STORY



The Crunch Cycle was born from a deeply personal journey of frustration and determination. As someone who has always prioritized health and fitness, the inventor "James Berry" sought a workout that would build a strong, healthy body with a tight core as its foundation. Yet, like so many others, it was a struggle to find a routine that effectively targeted my core, provided cardio benefits and strengthened the legs—without devoting endless hours at the gym. One night, in the quiet of my dreams, a vision emerged: a comprehensive fitness solution that could do it all. That vision became the Crunch Cycle—a revolutionary 3-in-1 fitness machine designed to bring core strength, cardio, and leg workouts into perfect harmony, all from the comfort of home.

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Our Core


Three Pillars

Business Value


"To inspire healthier lifestyles by creating accessible, innovative fitness solutions that seamlessly integrate strength, cardio, and core training."

Proposition


"Simplify fitness by combining core, cardio, and leg workouts into one compact machine, making it easy to stay fit at home without the hassle of multiple devices."

Community


“We are committed to the community. It's our duty to support the community, giving back through initiatives that promote well-being, strength, and positive change for all."

Leadership

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James Berry
Founder and CEO


Visionary and Inventor

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Tonya Partee
Legal Counsel


(Contractor)

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Delbert Mayberry
Manufacturing


Supply Chain